Spring and the Twitter Bird is in the air

First, I would like to say that I apologize to anyone who took the time to comment on any of my previous entries and found them sitting unapproved and unanswered. I appreciate that you read them and I have been a bad blogger. It’s springtime and I have been thinking about unfinished projects and spring cleaning in around the house and apparently that is spilling over into my social media activities as well. An additional event that helped inspire this post was that I attended a social media training event hosted by Kathy Sipple.

This post is regarding my new dedication to a plan for fixing my “twitter follow ratio”. You may know this ratio by other names, but I am referring to the ratio of people you follow divided by the number of people who follow you. Many people use this ratio along with your profile information (and other quick visual cues) to determine if they want to follow you or not. To use my account as an example, when I started phase one of this plan I had about a 70% (0.70) ratio, after some simple house cleaning I am up to an 88%.

Please be clear, I am not speaking to you as an authority and telling you that you should or must do this. I am simply sharing with you the reason I feel the ratio is important and my plan for fixing, maintaining and monitoring it. That said, there are a number of reasons someone I follow might not be following me. The first part of my plan was to identify the people not following me back, determine the reason and if appropriate unfollow them and if they were valuable identify them in a meaningful way for later action. Value in this usage is not to state their worth as a human being, I would follow them all if I had the time and energy, rather I am looking for people who post on topics that I am interested in. Why might they be there if they don’t do that? I might have followed them for entertainment value (for example Alyssa Milano) and might not even expect a follow back (yet) or they may have been retweeted by someone I follow with a very meaningful post and then turned out that they rarely post on that topic. I would define the latter as less valuable to my tweet stream.

The tool I used to identify the non-followers was Friend or Follow, this tool gives you a graphical list (which can be exported to csv) of those people who are not following back. I then went through manually on twitter looking at each of those individuals to determine which ones did not fit in with my tweetstream (less value) and unfollowed them. The ones which were valuable I placed into a private list which allows me to view their tweets altogether for phase 2 of my plan which I will share with you next week.

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6 Responses to “Spring and the Twitter Bird is in the air”

  1. Kathy Sipple says:

    Thanks for the kind words, Karl. I’m glad you felt the Social Media Boot Camp was beneficial. It was a pleasure to have you there!

  2. Hey, Awesome blog you have here. I wanted to let you all know that I think Twitter is going to be one of the best networks because of the fact that it is supported by so many industries. I also think when Twitter shows some of it’s new functions, returning traffic will go up to show the real growth of the network.

    Anyway, I build a blog that gives away great resources for Twitter that are 100% free, so come and visit and don’t be a stranger.

    Keep up the great work!

  3. ktatgenhorst says:

    It was extremely beneficial Kathy. To be caught up on the latest tools and to be reminded that I need a strategy in order to have a goal, both of those made the price worthwhile. Thanks Kathy!

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